Never Creative

Never Creative is an independent freelance creative company, focusing on photography and video, based in Fort Wayne, IN. Run and operated by McKayla Nevers, Never Creative focuses on capturing moments for individuals and businesses through her distinct, dream-like style of photography. Patchwork partnered with Never Creative to build the brand Identity system they would use to solidify their identity in the Fort Wayne market and beyond. At the outset of this project, McKayla had no idea how to visually represent this company. During our initial call,we tapped into her history as a photographer and as a person, and basically built out the entire concept during that one hour call. After that we executed the logo, Brand Guide, and Core Plus deliverables, and she has been using them repeatedly since to great success